• app_install
  • app_launch
  • deepLink_open
  • session_start
  • paywall_decline
  • transaction_fail
  • transaction_abandon
  • survey_response
  • touches_began

Visit Superwall Events to see a full list of parameters that you can use with these events.

paywall_decline

This is registered when a user manually dismisses any paywall.

You can combine this with rules to show a paywall when a user closes a specific paywall:

Here, when a user closes the paywall named Example Paywall | Non Gated, a new paywall will show.

Note that you can’t reference parameters that you’ve passed in to your original register call in your rules for paywall_decline.

survey_response

This is registered when a response to a paywall survey as been recorded. First, you need to make sure your paywall has a survey attached.

You can combine this with rules to show a paywall whenever a survey response is recorded or when the user gives a specific response:

Here if the user selects an option named Too Expensive, they will see another paywall. This is a great opportunity to show a discounted paywall to improve your conversion rate.

This is registered when a user opens the app via a deep link. First, you need to make sure to tell Superwall when a deep link has been opened.

You can use the URL parameters of the deep link within your rules:

This rule will match the deep link myapp://paywall?offer=July20.